In 1974 the Hawai`i Lodging & Tourism Association sponsored a charitable “Superwalk”to benefit one major charitable organization. In 1979, the Hawai`i Lodging & Tourism Association members voted to extend the reach of support offered by the Walk’s fund-raising capability.
The Visitor Industry CHARITY WALK is the result of this decision. All Hawaii non-profit charities are eligible to benefit. Walkers are treated to food, drink and fun at checkpoints along the walk route. All checkpoints are operated and supplied with refreshments and helpers by Hawai`i hotels and allied organizations. Entertainment may also be provided at many checkpoints and at the end of the walk.